🛒 Where to Buy
📺 Story only — not currently sold on Amazon or eBay
Search Wikishopline anyway →
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Surfboard with tent attachment
The Pitch on Dragons' Den UK
Wave Cave appeared on Dragons' Den UK (Series 8, Episode 7) in 2010. Jeremy Fry and Marta Podhorski-Okolow pitched the product to the Dragons. No deal.
Where they are now: Wave Cave's pitch failed due to the dragons' belief that the product would sell enough to produce a return on the investment. Terms of equity not broadcast. Dissolved by 2011. Status: Dissolved (2011).
Frequently Asked Questions
Is Wave Cave still in business?
Wave Cave's pitch failed due to the dragons' belief that the product would sell enough to produce a return on the investment. Terms of equity not broadcast. Dissolved by 2011. Status: Dissolved (2011).
Who founded Wave Cave?
Wave Cave was founded by Jeremy Fry and Marta Podhorski-Okolow.
Did Wave Cave get a deal on Dragons' Den UK?
Wave Cave pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.