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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Bladder supplements
The Pitch on Dragons' Den UK
We Are Jude appeared on Dragons' Den UK (Series 21, Episode 12) in 2024. Peony Li pitched the product to the Dragons. £100K for 3% — Emma Grede, Peter Jones, and Deborah Meaden.
Where they are now: Got the deal on-air. Status: Active.
Frequently Asked Questions
Is We Are Jude still in business?
Got the deal on-air. Status: Active.
Who founded We Are Jude?
We Are Jude was founded by Peony Li.
Did We Are Jude get a deal on Dragons' Den UK?
Yes — £100K for 3% — Emma Grede, Peter Jones, and Deborah Meaden.
Where can I buy We Are Jude?
We Are Jude is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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