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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Wellington boots with a wedge
The Pitch on Dragons' Den UK
WedgeWelly appeared on Dragons' Den UK (Season 8, Episode 5) in 2010. Sarah Longthorn, Mike Longthorn, Laura Booth pitched the product to the Dragons. 30% — Theo Paphitis.
Where they are now: Got the deal on-air. Status: Dissolved (2020).
Frequently Asked Questions
Is WedgeWelly still in business?
Got the deal on-air. Status: Dissolved (2020).
Who founded WedgeWelly?
WedgeWelly was founded by Sarah Longthorn, Mike Longthorn, Laura Booth.
Did WedgeWelly get a deal on Dragons' Den UK?
Yes — 30% — Theo Paphitis.
Where can I buy WedgeWelly?
WedgeWelly is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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