Pebble Smartwatch
🚀 Kickstarter · Kickstarter 2012 · 2012

Pebble Smartwatch

The smartwatch that launched the smartwatch category

Founder: Eric Migicovsky Category: Wearables
$10.2M raised — record-breaking at the time

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Pebble Smartwatch

Pebble is a series of smartwatches sold by Pebble Technology Corporation of Palo Alto, California from 2013 until 2016, and by Core Devices since 2025. Created by Eric Migicovsky, Pebble was initially funded through a Kickstarter campaign in 2012, and was the most funded project in Kickstarter's history at the time. Pebble smartwatches are notable for their e-paper displays, which display the time using stylized digital watch faces, and display messages and notifications from connected Android and iOS devices. They are also capable of running downloadable apps, which are used for a wide variety of functions. The original Pebble watch featured a black-and-white screen and a plastic body; it was followed in 2014 by the Pebble Steel, a stainless steel-bodied version with a glass screen.

Source: Wikipedia · CC BY-SA 1.0

The Story

An e-paper smartwatch with week-long battery life and an open developer SDK. The campaign that proved hardware could crowdfund at scale.

The Pitch on Kickstarter

Pebble Smartwatch appeared on Kickstarter (Kickstarter 2012) in 2012. Eric Migicovsky pitched the product to the audience. $10.2M raised — record-breaking at the time.

Where they are now: Funded and shipped. Pebble was eventually acquired; the smartwatch category exploded in its wake. Used Pebbles still trade on the secondhand market.

Frequently Asked Questions

Is Pebble Smartwatch still in business?
Funded and shipped. Pebble was eventually acquired; the smartwatch category exploded in its wake. Used Pebbles still trade on the secondhand market.
Who founded Pebble Smartwatch?
Pebble Smartwatch was founded by Eric Migicovsky.
Did Pebble Smartwatch get a deal on Kickstarter?
Yes — $10.2M raised — record-breaking at the time.
Where can I buy Pebble Smartwatch?
Pebble Smartwatch is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Kickstarter

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