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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Pitch on Shark Tank
BetterBack appeared on Shark Tank (Season 7, Episode 20) in 2016. Katherine Krug pitched the product to the Sharks. No deal.
Frequently Asked Questions
Is BetterBack still in business?
BetterBack is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded BetterBack?
BetterBack was founded by Katherine Krug.
Did BetterBack get a deal on Shark Tank?
BetterBack pitched on Shark Tank but didn't strike a deal: No deal.
Where can I buy BetterBack?
BetterBack is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Shark Tank
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