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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Madhav Agarwal and Tanvi Gadamsetti created BRCE to solve a simple problem, shoelaces coming untied at inconvenient moments. They began working on the idea in spring 2023 at a Michigan State University entrepreneurship event.
The Pitch on Shark Tank
BRCE Shoelaces appeared on Shark Tank (Season 17) in 2026. Madhav Agarwal pitched the product to the Sharks.
Frequently Asked Questions
Is BRCE Shoelaces still in business?
BRCE Shoelaces is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded BRCE Shoelaces?
BRCE Shoelaces was founded by Madhav Agarwal.
Did BRCE Shoelaces get a deal on Shark Tank?
Deal details from the original pitch aren't in our records.
Where can I buy BRCE Shoelaces?
BRCE Shoelaces is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Shark Tank
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