Electra
🦈 Shark Tank · Season 12, Episode 12 · 2021

Electra

Healthier sports hydration drink.

Founder: Fran Harris Category: Food
No deal

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Electra

In Greek mythology, Electra, also spelt Elektra (; Ancient Greek: Ἠλέκτρα, romanized: Ēléktrā, lit. 'amber'; [ɛː.lék.traː]), is a princess of Mycenae and the daughter of Agamemnon and Clytemnestra. Famously, Electra and her brother Orestes attack and kill Clytemnestra to avenge their father's murder. She is the titular main character of two Greek tragedies: Electra by Sophocles and Electra by Euripides. She is also the central figure in plays by Aeschylus, Alfieri, Voltaire, Hofmannsthal, Eugene O'Neill, and Jean-Paul Sartre. She is a vengeful soul in The Libation Bearers, the second play of Aeschylus' Oresteia trilogy.

Source: Wikipedia · CC BY 2.5

The Pitch on Shark Tank

Electra appeared on Shark Tank (Season 12, Episode 12) in 2021. Fran Harris pitched the product to the Sharks. No deal.

Frequently Asked Questions

Is Electra still in business?
Electra is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded Electra?
Electra was founded by Fran Harris.
Did Electra get a deal on Shark Tank?
Electra pitched on Shark Tank but didn't strike a deal: No deal.
Where can I buy Electra?
Electra is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Shark Tank

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