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About Fur
A fur is a soft, thick growth of hair that covers the skin of almost all mammals. It consists of a combination of oily guard hair on top and thick underfur beneath. The guard hair keeps moisture from reaching the skin; the underfur acts as an insulating blanket that keeps the animal warm. The fur of mammals has many purposes: protection, sensory, waterproofing, and camouflaging, with the primary purpose being thermoregulation. The types of hair include definitive, which may be shed after reaching a certain length; vibrissae, which are sensory hairs and are most commonly whiskers; pelage, which consists of guard hairs, under-fur, and awn hair; spines, which are a type of stiff guard hair used for defense in, for example, porcupines; bristles, which are long hairs usually used in visual signals, such as the mane of a lion; velli, often called "down fur", which insulates newborn mammals; and wool, which is long, soft, and often curly.
Source: Wikipedia · CC0
The Pitch on Shark Tank
Fur appeared on Shark Tank (Season 11, Episode 52) in 2020. No deal.