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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
With the creation of Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel.
The Pitch on Shark Tank
Gameday Couture Fan Apparel for Women appeared on Shark Tank (Season 6) in 2014. Shawnna Latham pitched the product to the Sharks.
Frequently Asked Questions
Is Gameday Couture Fan Apparel for Women still in business?
Gameday Couture Fan Apparel for Women is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded Gameday Couture Fan Apparel for Women?
Gameday Couture Fan Apparel for Women was founded by Shawnna Latham.
Did Gameday Couture Fan Apparel for Women get a deal on Shark Tank?
Deal details from the original pitch aren't in our records.
Where can I buy Gameday Couture Fan Apparel for Women?
Gameday Couture Fan Apparel for Women is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Shark Tank
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