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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Jason Sandberg and Taylor Gwizadon are the founders of LiddUp Coolers and produce the first and only cooler with built-in LED lighting so you can find items in the dark. Jason came up with the idea one night when he was at a family cookout.
The Pitch on Shark Tank
LiddUp Cooler With Lights appeared on Shark Tank (Season 4) in 2013. Jason Sandberg pitched the product to the Sharks.
Frequently Asked Questions
Is LiddUp Cooler With Lights still in business?
LiddUp Cooler With Lights is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded LiddUp Cooler With Lights?
LiddUp Cooler With Lights was founded by Jason Sandberg.
Did LiddUp Cooler With Lights get a deal on Shark Tank?
Deal details from the original pitch aren't in our records.
Where can I buy LiddUp Cooler With Lights?
LiddUp Cooler With Lights is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Shark Tank
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