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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Pavlok is an innovative wearable device that uses Pavlovian conditioning to break bad habits. Ivan Pavlov was a Russian physiologist famous for conditioning dogs to salivate when they heard the ringing of a bell.
The Pitch on Shark Tank
Pavlok – Electric Shock Bracelet appeared on Shark Tank (Season 7) in 2016. Ivan Pavlov pitched the product to the Sharks.
Frequently Asked Questions
Is Pavlok – Electric Shock Bracelet still in business?
Pavlok – Electric Shock Bracelet was pitched on Shark Tank but isn't currently sold on Amazon or eBay. The brand may have pivoted, been acquired, or wound down.
Who founded Pavlok – Electric Shock Bracelet?
Pavlok – Electric Shock Bracelet was founded by Ivan Pavlov.
Did Pavlok – Electric Shock Bracelet get a deal on Shark Tank?
Deal details from the original pitch aren't in our records.
Related from Shark Tank
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