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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Founded by Norfolk State University graduate Ashley Jones, Tones of Melanin is a black women-owned licensed collegiate wear brand that celebrates the culture of Historically Black Colleges and Universities (HBCUs) through a fusion of streetwear, collegiate, and vintage fashion. Jones, a member of Delta Sigma Theta Sorority, Incorporated, is the creative director and CEO of the company, overseeing design, printing, production, and distribution.
The Pitch on Shark Tank
Tones of Melanin Collegiate Wear appeared on Shark Tank (Season 14) in 2023. Norfolk State pitched the product to the Sharks.
Frequently Asked Questions
Is Tones of Melanin Collegiate Wear still in business?
Tones of Melanin Collegiate Wear is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded Tones of Melanin Collegiate Wear?
Tones of Melanin Collegiate Wear was founded by Norfolk State.
Did Tones of Melanin Collegiate Wear get a deal on Shark Tank?
Deal details from the original pitch aren't in our records.
Where can I buy Tones of Melanin Collegiate Wear?
Tones of Melanin Collegiate Wear is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Shark Tank
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