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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
ToughCutie is an outdoor sock brand founded by Brittany Coleman, created to address gaps in outdoor gear for women. Coleman started the company in 2019 after working as a business analyst and experiencing frustration with male-dominated product development in the outdoor industry.
The Pitch on Shark Tank
ToughCutie Socks appeared on Shark Tank (Season 16) in 2025. Brittany Coleman pitched the product to the Sharks.
Frequently Asked Questions
Is ToughCutie Socks still in business?
ToughCutie Socks is still listed on Amazon and eBay — see the buy links below for the latest availability.
Who founded ToughCutie Socks?
ToughCutie Socks was founded by Brittany Coleman.
Did ToughCutie Socks get a deal on Shark Tank?
Deal details from the original pitch aren't in our records.
Where can I buy ToughCutie Socks?
ToughCutie Socks is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Shark Tank
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