Werkstudjent Social Media & Design at hiqs GmbH

About this role

Deine Leidenschaft gehört Design und Social Media und du brennst darauf, kreative Inhalte zu gestalten, die Menschen bewegen? Du möchtest deine Design-Kenntnisse in einem innovativen Tech-Umfeld einbringen? Du bist der Überzeugung, dass visuelle Kommunikation mehr ist als nur "gutes Aussehen"? BIST DU BEREIT MIT UNS DURCHZUSTARTEN? Die IT-Consultants der hiqs GmbH beraten mittelständische Unternehmen und Konzerne ganzheitlich entlang des kompletten Software-Lifecycles und entwickeln individuelle, nachhaltige Business-IT-Lösungen. Wir lieben Technologie und realisieren Projekte unter anderem

Skills / categories

Social Media Manager

About marketing roles

Marketing roles split between brand/storytelling, growth (paid acquisition, analytics), and content/SEO (organic). The biggest signal of quality on a JD: does the company measure marketing as a cost center or a growth engine? You want the latter.

Typical skills: Copywriting, analytics (GA4, Mixpanel), one or more channels (paid social, SEO, email), reporting

Salary insights (US, rough)

Typical range for marketing roles in the US is $50,000–$175,000/year, varying widely with seniority, company stage, and city.

Estimates only. For company-specific numbers, check levels.fyi (tech), Glassdoor, or ask in the interview.

How to prep for the interview

Marketing interviews vary widely by sub-discipline. For growth: expect funnel analysis ("our paid CAC is up 30% — what do you do?"), channel-mix questions, and metric definitions. For brand / content: expect writing samples or a live writing exercise, plus a "tell me about a campaign that worked or failed" round. For SEO: expect technical questions on crawling, indexing, and on-page optimization.

Universal: be ready to discuss attribution honestly. Marketers who claim every win is theirs (or refuse to look at numbers) signal they'll be a problem to work with. Show that you understand attribution is messy, and have a point of view on it.

Where this role typically leads

Marketing paths split by sub-discipline. Growth: Marketing Analyst → Growth PM / Marketer → Head of Growth → CMO. Brand / content: Content Marketer → Content Lead → Director of Brand → CMO. SEO: SEO Specialist → SEO Manager → Head of Organic. Senior roles ($175k+) usually require either deep specialization or general-management range.

Cross-discipline moves are valuable: a growth marketer who learns content storytelling, or a brand person who learns analytics, becomes much harder to replace. Avoid getting pigeonholed into a single channel for 5+ years — channel-specific skills decay fastest as platforms change.

Red flags to watch for

"Generate viral content" as a goal. Virality isn't a strategy. Real marketing roles have specific funnel metrics (CAC, MQL volume, ARR contribution).
No mention of analytics tools. Marketing without measurement is just spending money in the dark.
"Wear many hats" with a base of $50k. Means one person doing the work of three for the salary of one. Healthy startups specialize as they grow; chaotic ones never do.
Founder lists marketing as their "passion project". You'll be second-guessed on every decision.

Frequently asked questions

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What does a marketing role typically involve?

Marketing roles split between brand/storytelling, growth (paid acquisition, analytics), and content/SEO (organic). The biggest signal of quality on a JD: does the company measure marketing as a cost center or a growth engine? You want the latter.

What's the typical salary range for marketing roles in the US?

Roughly $50,000–$175,000 USD/year, depending on seniority, location, and company stage. This is a wide range on purpose — verify against levels.fyi or Glassdoor for the specific company.

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