Articles
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Using Mobile Marketing to Your Actual Advantage
Most businesses run mobile campaigns. Few use mobile's unique characteristics as actual competitive advantages.
Small Hypoallergenic Dogs: The Lifestyle Truth
Small low-shedding dogs are popular for good reasons — but the 'small means easy' assumption often trips up first-time owners of…
Getting a Dog When You Have Allergies: The Actual Decision Process
There's a right order to the decisions allergy sufferers should make before getting a dog — and most people skip several of the…
Mobile Marketing: What to Do When the Campaign Isn't Working
Failed mobile campaigns are more common than successful ones. Most failures are diagnosable and fixable if you approach them…
Managing a Hypoallergenic Dog's Mat Problem Before It Gets Serious
Matting is the main ongoing maintenance challenge for low-shedding breeds. Here's a practical approach to keeping it from…
Mobile Marketing Fundamentals: Opt-In, Privacy, and Making It Worth Their While
The foundation of any mobile marketing effort is subscriber consent and honest communication.
When to Start Exposing a Puppy to Grooming
A dog that's comfortable with grooming as an adult was almost always started early as a puppy.
Using Coupons and Discount Codes Without Wasting More Than You Save
Coupons and discount codes are genuinely useful tools — but only when applied to things you were already going to buy, not as a…
Rapid Weight Loss Products: What's Real, What's Hype, and What to Ignore
Slimming soaps, magnetic earrings, fat-burning pills — the rapid weight loss product market is full of things that don't work.
Chinese Crested, Kerry Blue, Schnauzer: Three Distinctive Low-Shed Dogs
Three of the more unusual-looking low-shedding breeds each bring a very different personality and care requirement.
Building Brand Loyalty Through Mobile Marketing
A mobile channel can either extract short-term transactions or build long-term loyalty.
Overnight Weight Loss: The Honest Truth About Quick Results
There is no overnight weight loss. The scale can move fast but fat doesn't. Here's an honest account of what's actually happening…
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