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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Jenelle Peterson from Calgary, Alta., pitches her adventure kit business.
The Pitch on Dragons' Den Canada
Wildlife Outdoor Adventures appeared on Dragons' Den Canada (Season 16, Episode 2) in 2021. Jenelle Peterson pitched the product to the Dragons. Asked $115K for 15%.
Where they are now: Outcome not recorded on CBC archive.
Frequently Asked Questions
Is Wildlife Outdoor Adventures still in business?
Outcome not recorded on CBC archive.
Who founded Wildlife Outdoor Adventures?
Wildlife Outdoor Adventures was founded by Jenelle Peterson.
Did Wildlife Outdoor Adventures get a deal on Dragons' Den Canada?
Yes — Asked $115K for 15%.
Where can I buy Wildlife Outdoor Adventures?
Wildlife Outdoor Adventures is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den Canada
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