Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
About Approved Food Ltd
Approved Food is an online discount food retailer based in Dodworth, South Yorkshire, in the United Kingdom. The company retails products that are near or past their best before date or products that are considered difficult to sell by other retailers. It is the UK's largest online retailer for short dated and residual stock. As well as food and drink, Approved Food sells a range of household goods, beauty products, pet supplies and alcohol.
Approved Food Ltd appeared on Dragons' Den UK (Series 12, Episode 9) in 2015.
Andy Needham and Dan Cluddery pitched the product to the Dragons.
No deal.
Where they are now: Approved Food's pitch failed due to the dragons citing large financial losses and belief that the duo needed to make a profit before asking for investment. Remains active. Status: Active.
Frequently Asked Questions
Is Approved Food Ltd still in business?
Approved Food's pitch failed due to the dragons citing large financial losses and belief that the duo needed to make a profit before asking for investment. Remains active. Status: Active.
Who founded Approved Food Ltd?
Approved Food Ltd was founded by Andy Needham and Dan Cluddery.
Did Approved Food Ltd get a deal on Dragons' Den UK?
Approved Food Ltd pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Approved Food Ltd?
Approved Food Ltd is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.
