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The Story
Swimwear for pregnant women
The Pitch on Dragons' Den UK
Aqua Mum appeared on Dragons' Den UK (Series 4, Episode 4) in 2007. Sandra-Johnson Murphy pitched the product to the Dragons. No deal.
Where they are now: SJM Baby Products' pitch failed due to the dragons citing physical faults with the product. Equity terms not broadcast. Dissolved by 2008. Status: Dissolved (2008).
Frequently Asked Questions
Is Aqua Mum still in business?
SJM Baby Products' pitch failed due to the dragons citing physical faults with the product. Equity terms not broadcast. Dissolved by 2008. Status: Dissolved (2008).
Who founded Aqua Mum?
Aqua Mum was founded by Sandra-Johnson Murphy.
Did Aqua Mum get a deal on Dragons' Den UK?
Aqua Mum pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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