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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
A backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor
The Pitch on Dragons' Den UK
Content and Calm (Traykit) appeared on Dragons' Den UK (Series 8, Episode 9) in 2010. Solvej Biddle pitched the product to the Dragons. £80K for 23% — Peter Jones and Deborah Meaden.
Where they are now: On-air: signed. After filming: Failed. Status: Dissolved (2016).
Frequently Asked Questions
Is Content and Calm (Traykit) still in business?
On-air: signed. After filming: Failed. Status: Dissolved (2016).
Who founded Content and Calm (Traykit)?
Content and Calm (Traykit) was founded by Solvej Biddle.
Did Content and Calm (Traykit) get a deal on Dragons' Den UK?
Yes — £80K for 23% — Peter Jones and Deborah Meaden.
Related from Dragons' Den UK
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