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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Light up 'baby on board' sign
The Pitch on Dragons' Den UK
'Baby on Board' Light Sign appeared on Dragons' Den UK (Series 6, Episode 2) in 2008. Amanda Asharka Iqo pitched the product to the Dragons. No deal.
Where they are now: Light Sign's pitch failed due to the dragons citing the product was difficult to see in daylight and did not believe it competed with other products on the market. Terms of equity not broadcast.
Frequently Asked Questions
Is 'Baby on Board' Light Sign still in business?
Light Sign's pitch failed due to the dragons citing the product was difficult to see in daylight and did not believe it competed with other products on the market. Terms of equity not broadcast.
Who founded 'Baby on Board' Light Sign?
'Baby on Board' Light Sign was founded by Amanda Asharka Iqo.
Did 'Baby on Board' Light Sign get a deal on Dragons' Den UK?
'Baby on Board' Light Sign pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy 'Baby on Board' Light Sign?
'Baby on Board' Light Sign is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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