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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Hooded towel aid for bathing babies
The Pitch on Dragons' Den UK
Cuddledry appeared on Dragons' Den UK (Series 5, Episode 3) in 2007. Helen Wooldridge and Polly Marsh pitched the product to the Dragons. Offered £100K for 45% by Deborah Meaden and James Caan — rejected by entrepreneur.
Where they are now: Entrepreneur turned down the dragons' offer. Status: Active.
Frequently Asked Questions
Is Cuddledry still in business?
Entrepreneur turned down the dragons' offer. Status: Active.
Who founded Cuddledry?
Cuddledry was founded by Helen Wooldridge and Polly Marsh.
Did Cuddledry get a deal on Dragons' Den UK?
Yes — Offered £100K for 45% by Deborah Meaden and James Caan — rejected by entrepreneur.
Where can I buy Cuddledry?
Cuddledry is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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