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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Pre-set baby formula dispensing machine
The Pitch on Dragons' Den UK
Bottle Buddy appeared on Dragons' Den UK (Series 7, Episode 4) in 2009. Alan McElligott pitched the product to the Dragons. No deal.
Where they are now: Bottle Buddy's pitch failed due to the dragons' disbelief that the product would be an adequate substitute for manually scooping formula powder. Terms of equity not broadcast.
Frequently Asked Questions
Is Bottle Buddy still in business?
Bottle Buddy's pitch failed due to the dragons' disbelief that the product would be an adequate substitute for manually scooping formula powder. Terms of equity not broadcast.
Who founded Bottle Buddy?
Bottle Buddy was founded by Alan McElligott.
Did Bottle Buddy get a deal on Dragons' Den UK?
Bottle Buddy pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Bottle Buddy?
Bottle Buddy is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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