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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Wine crafting company
The Pitch on Dragons' Den UK
British Cassis appeared on Dragons' Den UK (Series 13, Episode 8) in 2015. Jo Hilditch pitched the product to the Dragons. Offered £50K for 40% by Deborah Meaden, Peter Jones and Sarah Willingham — rejected by entrepreneur.
Where they are now: Entrepreneur turned down the dragons' offer. Status: Active.
Frequently Asked Questions
Is British Cassis still in business?
Entrepreneur turned down the dragons' offer. Status: Active.
Who founded British Cassis?
British Cassis was founded by Jo Hilditch.
Did British Cassis get a deal on Dragons' Den UK?
Yes — Offered £50K for 40% by Deborah Meaden, Peter Jones and Sarah Willingham — rejected by entrepreneur.
Where can I buy British Cassis?
British Cassis is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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