πŸ‰ Dragons' Den UKCaptive Media Ltd
πŸ‰ Dragons' Den UK Β· Series 10, Episode 2 Β· 2012

Captive Media Ltd

Founder: Gordon MacSween Category: Baby & Kids
No deal

πŸ›’ Where to Buy

πŸ“Ί Story only β€” not currently sold on Amazon or eBay Search Wikishopline anyway β†’
Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Captive Media Ltd

An interactive urinal is a device that allows users to play video games or control interactive displays while urinating. Several designs have been produced to date, usually comprising a urinal fitted with a pressure sensor to measure the strength and position of the urine flow and an LCD screen mounted above the urinal to provide animated graphics.

Source: Wikipedia Β· CC BY-SA 3.0

The Story

Video game controlled by urinating on a toilet

The Pitch on Dragons' Den UK

Captive Media Ltd appeared on Dragons' Den UK (Series 10, Episode 2) in 2012. Gordon MacSween pitched the product to the Dragons. No deal.

Where they are now: Captive Media's pitch failed due to the dragons' disbelief that the product would sell to a mass market. Terms of equity not broadcast. Dissolved by 2017. Status: Dissolved (2017).

Frequently Asked Questions

Is Captive Media Ltd still in business?
Captive Media's pitch failed due to the dragons' disbelief that the product would sell to a mass market. Terms of equity not broadcast. Dissolved by 2017. Status: Dissolved (2017).
Who founded Captive Media Ltd?
Captive Media Ltd was founded by Gordon MacSween.
Did Captive Media Ltd get a deal on Dragons' Den UK?
Captive Media Ltd pitched on Dragons' Den UK but didn't strike a deal: No deal.

Related from Dragons' Den UK

Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase β€” at no extra cost to you. Full disclosure β†’
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.