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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Free-from dessert-inspired granola
The Pitch on Dragons' Den UK
Cheeky Nibble appeared on Dragons' Den UK (Series 21, Episode 11) in 2024. Marietta Hickman pitched the product to the Dragons. No deal.
Where they are now: Cheeky Nibble's pitch failed due to the dragon's concerns over the direct to consumer sales strategy and citing a high level of sugar in the product. Remains active. Status: Active.
Frequently Asked Questions
Is Cheeky Nibble still in business?
Cheeky Nibble's pitch failed due to the dragon's concerns over the direct to consumer sales strategy and citing a high level of sugar in the product. Remains active. Status: Active.
Who founded Cheeky Nibble?
Cheeky Nibble was founded by Marietta Hickman.
Did Cheeky Nibble get a deal on Dragons' Den UK?
Cheeky Nibble pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Cheeky Nibble?
Cheeky Nibble is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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