🐉 Dragons' Den UKEm and Jo Ltd
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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Womenswear, fashion and accessories
The Pitch on Dragons' Den UK
Em and Jo Ltd appeared on Dragons' Den UK (Series 1, Episode 1) in 2005. Joanne Morrison and Emma McPherson pitched the product to the Dragons. No deal.
Where they are now: Em and Jo's pitch failed, despite Bannatyne offering part of the investment, as the other dragons felt the entrepreneurs overvalued the company.
Frequently Asked Questions
Is Em and Jo Ltd still in business?
Em and Jo's pitch failed, despite Bannatyne offering part of the investment, as the other dragons felt the entrepreneurs overvalued the company.
Who founded Em and Jo Ltd?
Em and Jo Ltd was founded by Joanne Morrison and Emma McPherson.
Did Em and Jo Ltd get a deal on Dragons' Den UK?
Em and Jo Ltd pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Em and Jo Ltd?
Em and Jo Ltd is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
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