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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Fashion accessories for dogs
The Pitch on Dragons' Den UK
Dog Bling appeared on Dragons' Den UK (Series 9, Episode 2) in 2011. Elizabeth Chance and Colin Halfpenny pitched the product to the Dragons. No deal.
Where they are now: Dog Bling's pitch failed due to the dragons’ overall dislike of the accessories and cited no turnover to date. Terms of equity not broadcast.
Frequently Asked Questions
Is Dog Bling still in business?
Dog Bling's pitch failed due to the dragons’ overall dislike of the accessories and cited no turnover to date. Terms of equity not broadcast.
Who founded Dog Bling?
Dog Bling was founded by Elizabeth Chance and Colin Halfpenny.
Did Dog Bling get a deal on Dragons' Den UK?
Dog Bling pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Dog Bling?
Dog Bling is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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