🛒 Where to Buy
About Fast-fashion
Fast fashion is a business model in textile manufacturing where companies quickly create and sell clothing and footwear at affordable prices by replicating the latest fashion trends and designs using cheap and fast mass production techniques. Fast fashion is defined by Merriam-Webster as "an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers." Multinational retailers that employ the fast fashion strategy include Shein, H&M, Zara, C&A, Peacocks, Primark, ASOS, Edikted, Fashion Nova, Halara, Uniqlo, and Temu. As of 2026, 36% of clothing purchases worldwide are of the fast fashion category. The total market size of fast fashion clothing sales is estimated at $178 billion in sales per year. Fast fashion brands have faced legal and regulatory issues due to alleged exploitation of labour, use of dangerous goods in their products, greenwashing their environmental impacts, and violations of intellectual property laws.
Source: Wikipedia · CC BY-SA 3.0
The Story
Female range of lingerie clothing, swimwear
The Pitch on Dragons' Den UK
Fast-fashion appeared on Dragons' Den UK (Series 10, Episode 2) in 2012. Nikki Hesford pitched the product to the Dragons. No deal.
Where they are now: Fast-fashion's pitch failed due to the dragons' disbelief that the company would turnover Hesford's expected profits. Terms of equity not broadcast. Dissolved by 2012 although Hesford officially ceased trading in 2015. Status: Dissolved (2015).
