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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
A dog treadmill
The Pitch on Dragons' Den UK
Fit Fur Life appeared on Dragons' Den UK (Season 5, Episode 7) in 2007. Sammy French pitched the product to the Dragons. 50% — James Caan.
Where they are now: Got the deal on-air. Status: Active.
Frequently Asked Questions
Is Fit Fur Life still in business?
Got the deal on-air. Status: Active.
Who founded Fit Fur Life?
Fit Fur Life was founded by Sammy French.
Did Fit Fur Life get a deal on Dragons' Den UK?
Yes — 50% — James Caan.
Where can I buy Fit Fur Life?
Fit Fur Life is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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