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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Key-ring accessories
The Pitch on Dragons' Den UK
Flux Choice Ltd appeared on Dragons' Den UK (Series 19, Episode 1) in 2022. Grant Bruce pitched the product to the Dragons. No deal.
Where they are now: Flux Choices' pitch failed due to the dragons' concern that the products would not sell to a wide market and that Bruce had overvalued the business. Remains active. Status: Active.
Frequently Asked Questions
Is Flux Choice Ltd still in business?
Flux Choices' pitch failed due to the dragons' concern that the products would not sell to a wide market and that Bruce had overvalued the business. Remains active. Status: Active.
Who founded Flux Choice Ltd?
Flux Choice Ltd was founded by Grant Bruce.
Did Flux Choice Ltd get a deal on Dragons' Den UK?
Flux Choice Ltd pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Flux Choice Ltd?
Flux Choice Ltd is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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