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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
A redesigned takeaway coffee lid
The Pitch on Dragons' Den UK
FoamAroma UK appeared on Dragons' Den UK (Series 14, Episode 5) in 2016. Tom Bell and Craig Bailey pitched the product to the Dragons. No deal.
Where they are now: FoamAroma UK's pitch failed due to the dragons' belief that the lids had little difference to standard coffee lids and disappointment that the duo were only offering investment in their UK branch and not their worldwide franchise. Company's UK listing was dissolved by 2017. Remains active in the U.S. Status: Dissolved (2017).
Frequently Asked Questions
Is FoamAroma UK still in business?
FoamAroma UK's pitch failed due to the dragons' belief that the lids had little difference to standard coffee lids and disappointment that the duo were only offering investment in their UK branch and not their worldwide franchise. Company's UK listing was dissolved by 2017. Remains active in the U.S. Status: Dissolved (2017).
Who founded FoamAroma UK?
FoamAroma UK was founded by Tom Bell and Craig Bailey.
Did FoamAroma UK get a deal on Dragons' Den UK?
FoamAroma UK pitched on Dragons' Den UK but didn't strike a deal: No deal.
Related from Dragons' Den UK
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