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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Animal grooming brush
The Pitch on Dragons' Den UK
Groomi appeared on Dragons' Den UK (Series 17, Episode 9) in 2020. Charlotte and Christopher Wright pitched the product to the Dragons. No deal.
Where they are now: Groomi's pitch failed due to the dragons' concerns that the RRP was too high and that the patent was applied for after the product was launched. Remains active. Status: Active.
Frequently Asked Questions
Is Groomi still in business?
Groomi's pitch failed due to the dragons' concerns that the RRP was too high and that the patent was applied for after the product was launched. Remains active. Status: Active.
Who founded Groomi?
Groomi was founded by Charlotte and Christopher Wright.
Did Groomi get a deal on Dragons' Den UK?
Groomi pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Groomi?
Groomi is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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