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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Recyclable shoe straps
The Pitch on Dragons' Den UK
It's All About Shoes appeared on Dragons' Den UK (Series 18, Episode 12) in 2021. Gaynor Saunders pitched the product to the Dragons. £50K for 45% — Touker Suleyman.
Where they are now: On-air: signed. After filming: Failed. Status: Sold (2024).
Frequently Asked Questions
Is It's All About Shoes still in business?
On-air: signed. After filming: Failed. Status: Sold (2024).
Who founded It's All About Shoes?
It's All About Shoes was founded by Gaynor Saunders.
Did It's All About Shoes get a deal on Dragons' Den UK?
Yes — £50K for 45% — Touker Suleyman.
Where can I buy It's All About Shoes?
It's All About Shoes is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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