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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Cellulosic fibre-based men's underwear range
The Pitch on Dragons' Den UK
JustWears appeared on Dragons' Den UK (Series 17, Episode 13) in 2020. Alex Walsh and Yang Liu pitched the product to the Dragons. Offered £80K for 20% by Tej Lalvani — rejected by entrepreneur.
Where they are now: Entrepreneur turned down the dragons' offer. Status: Active.
Frequently Asked Questions
Is JustWears still in business?
Entrepreneur turned down the dragons' offer. Status: Active.
Who founded JustWears?
JustWears was founded by Alex Walsh and Yang Liu.
Did JustWears get a deal on Dragons' Den UK?
Yes — Offered £80K for 20% by Tej Lalvani — rejected by entrepreneur.
Where can I buy JustWears?
JustWears is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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