Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
About Lost my Name
Wonderbly, previously Lost My Name, is a technology and publishing business that produces personalized books for children and adults. Launched in 2012, Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London. As of June 2025, Wonderbly is owned by Penguin Random House, a subsidiary of the German media conglomerate Bertelsmann.
Lost my Name appeared on Dragons' Den UK (Season 12, Episode 2) in 2014.
Asi Sharabi, David Cadji-Newby pitched the product to the Dragons.
5% — Piers Linney.
Where they are now: Got the deal on-air. Status: Active.
Frequently Asked Questions
Is Lost my Name still in business?
Got the deal on-air. Status: Active.
Who founded Lost my Name?
Lost my Name was founded by Asi Sharabi, David Cadji-Newby.
Did Lost my Name get a deal on Dragons' Den UK?
Yes — 5% — Piers Linney.
Where can I buy Lost my Name?
Lost my Name is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.
