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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Teddy bear brand
The Pitch on Dragons' Den UK
Mood Bears appeared on Dragons' Den UK (Series 20, Episode 14) in 2023. Jo Proud pitched the product to the Dragons. £20K for 25% — All five dragons.
Where they are now: Got the deal on-air. Status: Active.
Frequently Asked Questions
Is Mood Bears still in business?
Got the deal on-air. Status: Active.
Who founded Mood Bears?
Mood Bears was founded by Jo Proud.
Did Mood Bears get a deal on Dragons' Den UK?
Yes — £20K for 25% — All five dragons.
Where can I buy Mood Bears?
Mood Bears is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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