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About Nenya
The Rings of Power are magical artefacts in J. R. R. Tolkien's legendarium, most prominently in his high fantasy novel The Lord of the Rings. The One Ring first appeared as a plot device, a magic ring in Tolkien's children's fantasy novel, The Hobbit. Tolkien later gave it a backstory and much greater power: he added nineteen other Great Rings which also conferred powers such as invisibility, and which the One Ring could control. These were the Three Rings of the Elves, the Seven Rings for the Dwarves, and the Nine for Men. He stated that there were in addition many lesser rings with minor powers.
Nenya appeared on Dragons' Den UK (Series 22, Episode 3) in 2025.
Yanna Smaglo pitched the product to the Dragons.
£80K for 20% — Steven Bartlett and Deborah Meaden.
Where they are now: Got the deal on-air. Status: Active.
Frequently Asked Questions
Is Nenya still in business?
Got the deal on-air. Status: Active.
Who founded Nenya?
Nenya was founded by Yanna Smaglo.
Did Nenya get a deal on Dragons' Den UK?
Yes — £80K for 20% — Steven Bartlett and Deborah Meaden.
Where can I buy Nenya?
Nenya is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
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