Not Dogs
πŸ‰ Dragons' Den UK Β· Series 14, Episode 10 Β· 2017

Not Dogs

Founder: Jane Yates and Katie McDermott Category: Food & Drink
No deal

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The Story

Vegetarian fast food

The Pitch on Dragons' Den UK

Not Dogs appeared on Dragons' Den UK (Series 14, Episode 10) in 2017. Jane Yates and Katie McDermott pitched the product to the Dragons. No deal.

Where they are now: Not Dogs' pitch failed due to the dragons' belief that their marketing strategy was excluding those who were not vegetarian and concerns that the business was operating outside of their local food hall. Dissolved by 2021. Status: Dissolved (2021).

Frequently Asked Questions

Is Not Dogs still in business?
Not Dogs' pitch failed due to the dragons' belief that their marketing strategy was excluding those who were not vegetarian and concerns that the business was operating outside of their local food hall. Dissolved by 2021. Status: Dissolved (2021).
Who founded Not Dogs?
Not Dogs was founded by Jane Yates and Katie McDermott.
Did Not Dogs get a deal on Dragons' Den UK?
Not Dogs pitched on Dragons' Den UK but didn't strike a deal: No deal.

Related from Dragons' Den UK

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