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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Alcohol flavoured tea
The Pitch on Dragons' Den UK
Noveltea appeared on Dragons' Den UK (Series 16, Episode 7) in 2018. Lukas Passia and Vincent Efferoth pitched the product to the Dragons. Offered £80K for 30% by Jenny Campbell, Tej Lalvani and Touker Suleyman — rejected by entrepreneur.
Where they are now: Entrepreneur turned down the dragons' offer. Status: Sold (2024).
Frequently Asked Questions
Is Noveltea still in business?
Entrepreneur turned down the dragons' offer. Status: Sold (2024).
Who founded Noveltea?
Noveltea was founded by Lukas Passia and Vincent Efferoth.
Did Noveltea get a deal on Dragons' Den UK?
Yes — Offered £80K for 30% by Jenny Campbell, Tej Lalvani and Touker Suleyman — rejected by entrepreneur.
Where can I buy Noveltea?
Noveltea is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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