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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Sustainable skincare products.
The Pitch on Dragons' Den UK
Optiat (renamed UpCircle) appeared on Dragons' Den UK (Series 16, Episode 3) in 2018. Anna and William Brightman pitched the product to the Dragons. £50K for 30% — Tej Lalvani and Touker Suleyman.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Optiat (renamed UpCircle) still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Optiat (renamed UpCircle)?
Optiat (renamed UpCircle) was founded by Anna and William Brightman.
Did Optiat (renamed UpCircle) get a deal on Dragons' Den UK?
Yes — £50K for 30% — Tej Lalvani and Touker Suleyman.
Where can I buy Optiat (renamed UpCircle)?
Optiat (renamed UpCircle) is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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