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About Panache
Panache (French pronunciation: [panaʃ]) is a word of French origin that carries the connotation of flamboyant manner and reckless courage, derived from the helmet-plume worn by cavalrymen in the Early Modern period. In Canadian French, the word panache may also refer to antlers, such as those of a moose or deer. The Panache River is a tributary of the east bank of the Wetetnagami River flowing into Senneterre in the La Vallée-de-l'Or Regional County Municipality, in the administrative region of Abitibi-Témiscamingue, in Quebec, in Canada. Lake Panache is a lake in the Sudbury area of Ontario. Antlers was the English name of Panache, a 2007 documentary film by Canadian director André-Line Beauparlant.
Source: Wikipedia · Public domain
The Story
Flavoured gin range
The Pitch on Dragons' Den UK
Panache appeared on Dragons' Den UK (Series 17, Episode 10) in 2020. Lee Gaskell pitched the product to the Dragons. No deal.
Where they are now: Panache's pitch failed due to the dragons citing their distaste of unpopular sugar additives in the product and concerns over Gaskell's employment elsewhere not allowing the company to progress. Terms not broadcast. Remains active. Status: Active.
