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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Pedal-activated bowl designed to freshen cat food.
The Pitch on Dragons' Den UK
Pedaldish (renamed Petvictus) appeared on Dragons' Den UK (Series 16, Episode 6) in 2018. Peter Hill pitched the product to the Dragons. £30K for 33% — Deborah Meaden.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Pedaldish (renamed Petvictus) still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Pedaldish (renamed Petvictus)?
Pedaldish (renamed Petvictus) was founded by Peter Hill.
Did Pedaldish (renamed Petvictus) get a deal on Dragons' Den UK?
Yes — £30K for 33% — Deborah Meaden.
Where can I buy Pedaldish (renamed Petvictus)?
Pedaldish (renamed Petvictus) is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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