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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Easy access maternity wear
The Pitch on Dragons' Den UK
Pretty Mama Breastfeeding appeared on Dragons' Den UK (Series 19, Episode 13) in 2022. Alex and Jenny McFadden pitched the product to the Dragons. £30K for 33% — Peter Jones, Steven Bartlett, Touker Suleyman and Sara Davies.
Where they are now: On-air: signed. After filming: Unclear. Status: Active.
Frequently Asked Questions
Is Pretty Mama Breastfeeding still in business?
On-air: signed. After filming: Unclear. Status: Active.
Who founded Pretty Mama Breastfeeding?
Pretty Mama Breastfeeding was founded by Alex and Jenny McFadden.
Did Pretty Mama Breastfeeding get a deal on Dragons' Den UK?
Yes — £30K for 33% — Peter Jones, Steven Bartlett, Touker Suleyman and Sara Davies.
Where can I buy Pretty Mama Breastfeeding?
Pretty Mama Breastfeeding is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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