🐉 Dragons' Den UK · Series 1, Episode 2 · 2005

Project Y

Founder: Justin Gabriel Category: Food & Drink
No deal

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Project Y

The Los Alamos Laboratory, also known as Project Y, was a secret scientific laboratory established by the Manhattan Project and overseen by the University of California during World War II. It was operated in partnership with the United States Army. Its mission was to design and build the first atomic bombs. J. Robert Oppenheimer was its first director, serving from 1943 to December 1945, when he was succeeded by Norris Bradbury. In order to enable scientists to freely discuss their work while preserving security, the laboratory was located on the isolated Pajarito Plateau in northern New Mexico. The wartime laboratory occupied buildings that had once been part of the Los Alamos Ranch School.

Source: Wikipedia · Attribution

The Story

Fair trade organic fast-food outlets

The Pitch on Dragons' Den UK

Project Y appeared on Dragons' Den UK (Series 1, Episode 2) in 2005. Justin Gabriel pitched the product to the Dragons. No deal.

Where they are now: Justin Gabriel's pitch failed due to Gabriel stating he would not guarantee the business model that everything would be fair trade and organic. Terms not broadcast. Remains active. Status: Active.

Frequently Asked Questions

Is Project Y still in business?
Justin Gabriel's pitch failed due to Gabriel stating he would not guarantee the business model that everything would be fair trade and organic. Terms not broadcast. Remains active. Status: Active.
Who founded Project Y?
Project Y was founded by Justin Gabriel.
Did Project Y get a deal on Dragons' Den UK?
Project Y pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Project Y?
Project Y is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Dragons' Den UK

Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.