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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Motivational fitness technology
The Pitch on Dragons' Den UK
Rugged Interactive appeared on Dragons' Den UK (Series 14, Episode 16) in 2017. Simon Heap pitched the product to the Dragons. £100K for 30% — Peter Jones and Deborah Meaden.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Rugged Interactive still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Rugged Interactive?
Rugged Interactive was founded by Simon Heap.
Did Rugged Interactive get a deal on Dragons' Den UK?
Yes — £100K for 30% — Peter Jones and Deborah Meaden.
Where can I buy Rugged Interactive?
Rugged Interactive is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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