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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Gluten-free food range
The Pitch on Dragons' Den UK
Rule of Crumb appeared on Dragons' Den UK (Series 13, Episode 5) in 2015. Colum McLornan and Claire Hunter pitched the product to the Dragons. No deal.
Where they are now: Rule of Crumb's pitch failed due to the dragons' concerns over the size of the market and citing the duo had another business, questioning their commitments to the investment. Remains active. Status: Active.
Frequently Asked Questions
Is Rule of Crumb still in business?
Rule of Crumb's pitch failed due to the dragons' concerns over the size of the market and citing the duo had another business, questioning their commitments to the investment. Remains active. Status: Active.
Who founded Rule of Crumb?
Rule of Crumb was founded by Colum McLornan and Claire Hunter.
Did Rule of Crumb get a deal on Dragons' Den UK?
Rule of Crumb pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Rule of Crumb?
Rule of Crumb is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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