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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Men's enhancing underwear
The Pitch on Dragons' Den UK
S-Brief appeared on Dragons' Den UK (Series 6, Episode 4) in 2008. Brian James pitched the product to the Dragons. No deal.
Where they are now: S-Brief's pitch failed due to the dragons' belief the product lacked a unique selling point and was no different to products already on the market.
Frequently Asked Questions
Is S-Brief still in business?
S-Brief's pitch failed due to the dragons' belief the product lacked a unique selling point and was no different to products already on the market.
Who founded S-Brief?
S-Brief was founded by Brian James.
Did S-Brief get a deal on Dragons' Den UK?
S-Brief pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy S-Brief?
S-Brief is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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