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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
The Story
Baby bath and bed products
The Pitch on Dragons' Den UK
Shnuggle appeared on Dragons' Den UK (Series 14, Episode 14) in 2017. Sinead and Adam Murphy pitched the product to the Dragons. £75K for 25% — Touker Suleyman.
Where they are now: On-air: signed. After filming: Failed. Status: Active.
Frequently Asked Questions
Is Shnuggle still in business?
On-air: signed. After filming: Failed. Status: Active.
Who founded Shnuggle?
Shnuggle was founded by Sinead and Adam Murphy.
Did Shnuggle get a deal on Dragons' Den UK?
Yes — £75K for 25% — Touker Suleyman.
Where can I buy Shnuggle?
Shnuggle is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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