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Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.
About Smarty Pants
Smarty Pants: Trivia Fun for Everyone is a quiz video game by Electronic Arts. It was released for the Wii video game console in November 2007. The title features over 20,000 trivia questions covering a variety of topics.
Source: Wikipedia · CC BY-SA 2.0
The Story
Underwear with personalised names
The Pitch on Dragons' Den UK
Smarty Pants appeared on Dragons' Den UK (Series 2, Episode 1) in 2005. Claire Locke pitched the product to the Dragons. No deal.
Where they are now: Smarty Pants's pitch failed due to the dragons' concern over her previous struggles to fund and run the business. Remains active. Status: Active.
Frequently Asked Questions
Is Smarty Pants still in business?
Smarty Pants's pitch failed due to the dragons' concern over her previous struggles to fund and run the business. Remains active. Status: Active.
Who founded Smarty Pants?
Smarty Pants was founded by Claire Locke.
Did Smarty Pants get a deal on Dragons' Den UK?
Smarty Pants pitched on Dragons' Den UK but didn't strike a deal: No deal.
Where can I buy Smarty Pants?
Smarty Pants is available on Amazon and eBay. We compare current prices across both at our /results page — link below.
Related from Dragons' Den UK
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