Spoon
🐉 Dragons' Den UK · Season 12, Episode 2 · 2014

Spoon

Breakfast cereal brand.

Founder: Johnny Shimmin, Annie Morris Category: Food
30% — Deborah Meaden, Peter Jones

🛒 Where to Buy

Affiliate links · Last verified 2026-05-21 · 🌍 Outside the US? Amazon and eBay will redirect you to your country's local store automatically.

About Spoon

A spoon (UK: , US: SPOON) is a utensil consisting of a shallow bowl (also known as a head), oval or round, at the end of a handle. A type of cutlery (sometimes called flatware in the United States), especially as part of a place setting, it is used primarily for transferring food to the mouth (eating). Spoons are also used in food preparation to measure, mix, stir and toss ingredients and for serving food. Present day spoons are made from metal (notably stainless steel, flat silver or silverware, plated or solid), wood, porcelain or plastic. There are many different types of spoons made from different materials by different cultures for different purposes and food.

Source: Wikipedia · CC BY-SA 3.0

The Story

Breakfast cereal

The Pitch on Dragons' Den UK

Spoon appeared on Dragons' Den UK (Season 12, Episode 2) in 2014. Johnny Shimmin, Annie Morris pitched the product to the Dragons. 30% — Deborah Meaden, Peter Jones.

Where they are now: Got the deal on-air. Status: Active.

Frequently Asked Questions

Is Spoon still in business?
Got the deal on-air. Status: Active.
Who founded Spoon?
Spoon was founded by Johnny Shimmin, Annie Morris.
Did Spoon get a deal on Dragons' Den UK?
Yes — 30% — Deborah Meaden, Peter Jones.
Where can I buy Spoon?
Spoon is available on Amazon and eBay. We compare current prices across both at our /results page — link below.

Related from Dragons' Den UK

Affiliate disclosure: Wikishopline earns a commission when you click through to Amazon, eBay, AliExpress, or TEMU and make a purchase — at no extra cost to you. Full disclosure →
Wikishopline is not affiliated with BBC, Dragons' Den UK, or any production company. Product names and trademarks are property of their respective owners.